Project Overview
Perfomance Goals :
- Increase brand awareness among affluent consumers and industry professionals.
- Generate high-quality leads for potential sales.
- Boost online sales, particularly during peak seasons.
- Strengthen market positioning by showcasing the brand’s premium quality and craftsmanship.
Startegies:
- SEO for Organic Traffic : Optimized Noritake’s website with high-intent keywords related to luxury tableware and seasonal events.
- B2B Industry Targeting for Seasonal Campaigns : Tailored marketing efforts to reach B2B clients, such as wedding and event planners, especially during peak seasons like weddings and holidays
- Content Marketing : Created content that appealed to these industries, such as blogs and guides on tableware for weddings and luxury home setting.
Results:
- Increased Organic Traffic : SEO efforts led to a 35% increase in organic traffic, with higher visibility on search engines for relevant keywords like luxury tableware and wedding gifts.
- Lead Generation : Seasonal campaigns targeting the wedding in a 20% increase in high-quality leads.
- Boosted Online Sales : The combination of SEO optimization and seasonal targeting led to a 45% increase in online sales, especially during peak seasons like weddings and festive events.
- Improved Brand Visibility : Noritake’s market positioning improved, with more users discovering the brand through organic search, further solidifying its reputation for premium quality and craftsmanship.
Project Information
Industry : Crockery Set
Company Name : Noritake Co., Ltd
Location : Japan
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