Project Overview
Website Goals:
- Drive high-quality inquiries for taxi bookings through Google Ads.
- Optimize ad spend to achieve the lowest cost per lead.
- Target specific cities in Karnataka like Bangalore, Mangalore, Mysore, and Coorg.
How I Start This Project
- Create separate campaigns for each city (Bangalore, Mangalore, Mysore, Coorg) for precise targeting.
- Enabled direct bookings via phone calls and optimized forms for lead capture.
- Used high-intent keywords like “Airport taxi Bangalore” and “Outstation cabs Mysore”.
- Monitored performance and adjusted bids, keywords, and budgets for maximum ROI.
Results
- Impressions : Achieved 9,200 impressions.
- Interactions : Grew to 870, with the Udupi_Mangalore_Search campaign performing best.
- Phone Calls: Campaigns generated 145 phone calls, a 200% increase, highlighting effective CTAs.
- Clicks : Recorded 870 clicks with a CPC of ₹22.35, optimizing cost-efficiency.
Project Information
Industry : Cab Booking
Company Name : Karnataka Taxi
Location : Hyderabad
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