Project Overview
Performance Goals:
- Attract potential students to the website for more information and services.
- Capture high-quality leads from students interested in MBBS admissions.
- Optimize ad spend to achieve the best return on investment through targeted campaigns.
- Establish Book My MBBS as a trusted platform for MBBS admissions in abroad
Strategy :
- Awareness Ads : Run engaging video and creative ads targeting aspiring students to build brand awareness and highlight Book My MBBS's services.
- Search Ads on Google : Utilize targeted search ads to capture students actively searching for MBBS admissions, guiding them to relevant resources and converting them into leads.
Results :
- YouTube Video Ads : Generated strong engagement with over 11,000 impressions, nearly 400 views, and a 3.05% view rate, all at a cost of ₹209.
- Google Search Ads : Delivered 500+ qualified leads and increasing MBBS admission inquiries via phone calls and form fill.
Project Information
Industry : Education Industry
Company Name : BookMyMbbs
Location : Hyderabad
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