Project Overview
Performace Goals :
- Drive lead inquiries and conversions.
- Increasing relevant website visits from potential clients searching for properties in the area.
- Maximize the ROI of the ad spend by targeting high-intent keywords.
Strategy :
- Design a landing page with property details, a downloadable price guide as a lead magnet, and a clear CTA button.
- Target high-intent keywords for the specific location.
- Set up the Google Search Ads campaign with optimized ads to drive traffic and generate leads.
- Track performance and adjust keywords, bids, and ad copy to improve results.
Results :
- The campaign generated 204 clicks, with a conversion rate of 7.00%. The average cost per click (CPC) was ₹4.39, and the total campaign cost was ₹896.
Project Information
Industry : Real Estate
Company Name : Loadha
Location : Bangluru
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