Project Overview
Website Goals:
- Drive lead inquiries and conversions.
- Enhance online brand awareness.
- To improve user experience, reduce the number of clicks required by showing all important product details on one page.
How I Start This Project
- Research : Analyzed market trends and competitors to strategize a user-focused site.
- Site Map & Prototyping: Planned all pages and functionalities, designed prototypes in Figma
- Development : Developed the website on WordPress with optimized features.
- Testing & Launch : Ensured smooth functionality and launched the new domain.
Clients Challenges
The client’s previous website (https://glaumracks.com/) faced the following issues:
- Low Lead Generation : Inefficient design and lack of engagement features.
- Poor User Interface : Outdated design with an unappealing and unintuitive layout.
- Missing Relevant Information : Crucial details about products and services were absent or hard to find.
- Slow Site Speed : The old website experienced significant performance issues, affecting user retention.
Impact of the New Website
With the newly created website (https://e-enclosures.com/), the following improvements were achieved:
- Organic traffic increased by 40% within 6 months due to improved SEO and keyword targeting.
- Conversion rates grew by 25% as a result of optimized call-to-action buttons.
- Bounce rate dropped by 10% due to faster load times and mobile responsiveness, which improved user retention.
Project Information
Industry : Manufacturing
Company Name : Glaum
Website Type : e-commerce
Date : Oct 2024
Location : Mumbai
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