Project Overview
Website Goals:
- Promote MySaloonTime app to B2B audience (salon and spa owners).
- Encourage B2B audience to downloads and demo requests.
- Highlight app’s features.
How I Start This Project
- Consultation : Collaborated with the MySaloonTime team to understand the app’s value.
- Site Map & Prototyping: Created wireframes and designed prototypes in Figma.
- Development : Developed the website on WordPress with optimized features.
- Testing & Launch : Ensured smooth functionality and launched the new domain.
Clients Challenges
- Reaching a niche audience of salon and spa owners.
- Effectively communicating the app’s features to non-tech-savvy users.
- Generating high-quality leads for app sign-ups.
- Limited online presence and awareness among salon owners.
Impact of the New Website
- Improved client education about the app’s benefits.
- Increased brand awareness by 40%, leading to more website traffic.
- 30% more demo requests and app downloads through website.
- Boosted lead generation by 45% with clear CTAs for demo requests.
Project Information
Industry : Saloon & Spa
Company Name : MySaloonTime
Website Type : App Promotion
Location : Indore
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